Title sequences are used to introduce important participants and set the tone for the entire event. A motion response is a personal interpretation of the event carried out as a sequence of motion designs centred on a central subject.
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Promotional motion video
MELBOURNE DESIGN WEEK
About the project
The product is a university assignment submission from one department. The purpose of this video is to create digital commercial video. After conducting independent investigation on a number of well-known events, I've chosen Melbourne Design Week as the focus of this promotional video. "Melbourne Design Week is the annual 11-day program of talkshows, tours, exhibitions, launches, installations, and workshops. This event is the platform created for sharing ideas, showing and selling works, and bringing together enthusiastic designers and related people, such as educators and businesses. This year, MDW will be guided by three thematic pillars: transparency, currency, and legacy." (information from Melbourne Design Week website). From those key works, I choose ‘transparency’ and add another key word which I personally think it is suitable for this event: flexibility.
Communication goals
NO BOUNDARIES for sharing creative ideas with others.
NO LIMITATION for innovation.
FLEXIBLE VARIATIONS for multiple types of devices.
ADAPTING FEEDBACKS to renovate your ideas and products.
Storyboards
Draft Animatic
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Styleframe
Finished frames
Finished Bumper
Before a live presentation, a bumper might be played to set the tone and ambiance of the event. It might serve as an introductory statement to the main point of a speech. The logo or title card could be animated. Consider major speeches.Audio from premiumbeat.com
Finished Social Video
A short motion video could be used on social media. In this case, this is a Youtube advertisment.
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Thank you!
